Bunnings Warehouse – Women in Rugby.
“They said nobody cared about women’s rugby. Well guess what? We are here! We are here, fam!” Ruby Tui
The expectations…
We’ve worked with Bunnings Warehouse from the beginning to capture their INCREDIBLE Rugby Assist initiative. Back for a second year, Bunnings were giving $300,000 to 10 clubs across NZ to improve their facilities to aid the women’s game. To drive entries alongside our launch video, our partners at DRUM needed a 3 episode series of content profiling women in rugby to demonstrate why the women’s game needs support. We followed the game’s aspiring players through to legendary Black Fern, Ruby Tui and beyond to the unseen supporters.
And….Action!
As a reactive brief, this entire series took just 5 days for a 2 person crew across NZ to interview our stars and tell their stories. We even managed to sneak into a gym session with the All Blacks and politley asked them to give us one side of the room to film Ruby working out! Production, editing, colour grading and motion graphics all done in-house to deliver 3 x 90’ hero videos, 3 x 15’ social cuts, 1 x TVC and a suite of campaign stills.
We knew we wanted a really behind the scenes look at the clubs, players and supporters so following them through an almost day-in-the-life documentary style became our approach. With just a DP and a sound-op we pretty much ran around NZ for a week, chasing sporting legends and trying to keep up. We’d catch them at sunrise working out and then drink A LOT of coffee before lighting our interviews for the day. Once filled with inspiration we were flying drones, setting up small scenes and training under the floodlights until there was nothing left to film. Time to pack out and get on the next flight with our 150kg of kit!
Highlight?
Being a part of something so important. Ruby is an absolute inspiration to an entire generation of girls looking to get into the sport. But so were all the amazing people we were lucky to meet and we couldn’t be prouder to be part of spreading this message.
Roll credits….
Agency: Drum
Director/DP: Pete Whittaker
Producer: Kate Gilbert
Editor: Floriane Caillot