So stoked that our work with Destination Fiordland just won the ‘Best Marketing on a Shoestring Budget’ at the 2022 TVNZ Marketing Awards!
SHOW ME THE GOODS!
We were recently honoured to collect the award for ‘Best Marketing on a Shoestring Budget’ at the 2022 TVNZ Marketing Awards in Auckland for our work with Destination Fiordland. We received this award in collaboration with Shotover and Strategy Creative for the viral Te Anau Time which was part of the wider Beyond Belief campaign.
This award recognises excellence in marketing for campaigns costing less than $30,000 and winning this award got us all reminiscing about one of our all time favourite productions back in 2021 (not to mention how the f**k we did all that with less than $30k!) Fiordland is famous for it’s remote locations, crazy weather and breathtaking scenery, so our small crew of 4 weathered storms and blistering sun to deliver this story in just 5 days. Creative development, production, editing, colour grading, sound design and motion graphics all created in-house with multiple deliverables from the hero campaign to the viral Te Anau Time TVC.
This award pretty much sums up one of our proudest values, that we can offer the best value for money in NZ. We don’t care about the budget, we’re always looking at how can we push the creative boundaries of a project because, ultimately, we want to come away feeling pride in our work and be so exhausted mentally and physically that we know it’s gonna be epic!
Our director pretty much lived in his waders for the 5 days as we filmed from sun up to sun down. We had 4 cameras and sound running almost constantly as we journeyed from forests and mountain tops to fiords, lakes and rivers. A typical day was generally a drive into the middle of nowhere, followed by an hour’s hike through the bush (with all the gear) to get to a boat and then casually hop on a helicopter to a remote lookout for sunset. Tough times!
Highlight?
There’s too many… but the sunset at Dusky sound, meeting Penelope the famous pig and finding hilarity in the craziest storm our production crew has ever encountered, would all be on the shortlist!